How much is my app or website worth?

Small online businesses usually sell for a multiple of their yearly profit. Private internet businesses sell for roughly 3 to 10 times yearly earnings, with simple sites at the low end and software that renews every month higher up. Growth, a long track record, little work to run and revenue a buyer can check all raise the multiple.

How do you value an app with no revenue?

Start from what it would cost a buyer to get what you have: the time and money to build it again, plus what it would cost to win the same active users. Then take some off for risk, such as users who don't come back or who only use it because of you.

No. It's a rough range from a few answers, worked out the way buyers do it. What someone actually pays depends on what they find when they check the numbers, the code and the accounts.

Free tool

What's my project worth?

A rough price range for your app, website or startup, worked out the way buyers do it. Answer a few questions. No sign-up, and nothing is saved.

How it works

If it makes money, buyers price it as a multiple of a year's profit: what comes in, less what it costs to run. Private internet businesses sell for roughly 3 to 10 times yearly earnings.¹ Most projects here are small, so the calculator starts at 3–4× and moves it for what buyers pay more or less for: revenue that renews, growth, a track record, how much of your time it takes, where customers come from, and whether a buyer can check the numbers.

If it doesn't make money yet, it adds up what it would cost a buyer to get what you have: the cost to build it again, which works as a floor rather than a ceiling,² plus what it would cost to win your active users. Then it takes some off for users who don't come back or who only use it because of you, and for six months of running costs, which a buyer pays until it earns.

Both are explained step by step in our guides: what a project is worth with no revenue and how to make your project easy to sell.

Sources

1.FE International, Website and content business valuation multiples in 2026 (16 October 2026)
2.Corporate Finance Institute, Startup valuation methods

Questions

How much is my app or website worth?: Small online businesses usually sell for a multiple of their yearly profit. Private internet businesses sell for roughly 3 to 10 times yearly earnings, with simple sites at the low end and software that renews every month higher up. Growth, a long track record, little work to run and revenue a buyer can check all raise the multiple.
How do you value an app with no revenue?: Start from what it would cost a buyer to get what you have: the time and money to build it again, plus what it would cost to win the same active users. Then take some off for risk, such as users who don't come back or who only use it because of you.
Is this a valuation?: No. It's a rough range from a few answers, worked out the way buyers do it. What someone actually pays depends on what they find when they check the numbers, the code and the accounts.